Meet the Founder

Rooted in Purpose. Crowned in Wellness.

Hi, I’m Catina Williams, founder of ANITAC® – A Root Yearning Line by Catina.

ANITAC was created from a simple belief:

Healthy roots create lasting growth.

For more than 20 years, I’ve dedicated my life to helping people feel confident through healthy hair, wellness, and compassionate care. As a licensed cosmetologist, entrepreneur, educator, and wellness advocate, I’ve seen firsthand that true beauty begins beneath the surface.

My journey led me to create products that nourish not only hair and skin but also support everyday wellness for individuals and families.

Every ANITAC product is thoughtfully developed with one goal:

To help people grow healthier from the inside out while embracing natural ingredients inspired by nature.

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Why I Started ANITAC

ANITAC was born from years of working closely with clients experiencing hair loss, damaged hair, sensitive skin, and wellness challenges.

I wanted to create more than products.

I wanted to create solutions rooted in education, consistency, and care.

Today, ANITAC continues to expand into:

• Hair Care
• Skin Care
• Wellness
• Children’s Nutrition through the LilRoots™ Wellness Line

Every product represents countless hours of research, formulation, testing, and an unwavering commitment to quality.

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More Than a Brand

ANITAC represents resilience.

It represents healing.

It represents hope.

Every bottle, every bar, and every wellness blend reflects my commitment to helping others feel healthier, stronger, and more confident.

Our mission has never been simply to sell products.

Our mission is to build healthier families, healthier communities, and healthier futures.

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My Promise

When you choose ANITAC, you’re supporting a woman-owned business built on integrity, innovation, and purpose.

My promise is to continue creating products that are thoughtfully crafted, responsibly developed, and always centered on wellness.

Thank you for becoming part of the ANITAC family.

Together, we’re growing something meaningful.

With gratitude,

Catina Williams
Founder & CEO
ANITAC® – A Root Yearning Line by Catina